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WMSJ 2015?PROGRAM
Brought together by the idea of achieving a better world through marketing, 30 distinguished speakers, including marketing experts from around the world, Japanese business leaders and educators, will meet to discuss marketing in relation to society and business. Building on last year’s success, the World Marketing Summit will be held again this year in Tokyo.
World Marketing Summit Japan 2015
〜Winning Global Markets and Operating Responsibly in a Digitally Connected World〜
| Date | October 13 - 14, 2015 |
|---|---|
| Place | Grand Prince Hotel New Takanawa International Convention Center, Pamir 3F (North) 3-13-1 Takanawa, Minato-ku Tokyo, 108-8612, Japan (3 minutes walk from JR Shinagawa station) |
| Capacity | 1,000 seats (Tickets will be sold on a first-come, first-served basis. Please book quickly.) |
| Cost |
US$700.00 (including Japanese consumption tax) Interactive sessions are also available at US$50.00 each. (Option) |
| Description | Building on the knowledge and know-how of Professor Phillip Kotler, the father of modern marketing, an international group of marketing all-stars will be brought together again, aspiring to make a better world through marketing. From Japan, we have invited renowned business leaders who believe in the power of marketing and innovation to make a positive change. As last year, when the World Marketing Summit was held in Tokyo with more than 30 speakers and 2,500 attendees, this year’s WMS represents a major event in the world of Marketing. Dramatic changes in society caused by the digital revolution, including social media and big data, have created new opportunities and unique challenges which Japan as a modern developed country needs to address. Presentations and discussions over the two days will cover new marketing trends aimed at building a new sense of dynamism amongst Japanese companies. For the first time this year, in addition to the main program, four interactive sessions will be offered to give attendees an opportunity to listen in a smaller format. Interactive sessions held by Professors Kotler, Kevin lane Keller and Don Schultz will cover topics such as Branding, 21st Century Marketing Models and Social Marketing with an opportunity at the end to ask questions. Don’t miss the chance to personally interact with some of the greatest minds in Marketing! |
DAY 1
| 09:30-10:30 | 60 min | Opening Remarks Key note by Philip Kotler, Distinguished Marketing Professor, Kellogg School of Management |
| 10:30-12:00 | 90 min | Theme 1. Winning with Innovation and Entrepreneurship     How to create an innovative corporate culture Kohzoh Takaoka, CEO of Nestlé Japan, and Leading Marketing Strategist Suggestions from the Changing competition in the Game Industry Tatsuyuki Negoro, Director and Professor of Waseda Business School Technology Convergence & the NOW! Economy Rob Wolcott, Professor of Innovation & Entrepreneurship at the Kellogg School of Management at Northwestern University, Head of the Kellogg Innovation Network New Technology & Social Media Trends in Marketing Howard Tullman, CEO of 1871, Serial Entrepreneur and Expert on Entrepreneurship Moderator: Yoshimitsu Kaji, Chief Marketing Innovator, Accenture Japan |
| 12:00-13:00 | 60 min | Lunch |
| 13:00-14:30 | 90 min | Theme 2. Exploiting the Digital Marketing Revolution     BORN AGAIN Manabu Miyasaka, President and Representative Director, Yahoo Japan Corporation EC innovation for customer value creation through the use of big data sets. Shoichiro Iwata, CEO of ASKUL Always-On Marketing in a Digital World Mohan Sawhney, Professor at Kellogg School of Management, Leading Expert on Innovation and Technology, and Author Exploiting the New "Emotional" Digital Marketing Tatsuro Kurisaka, SoftBank Corp. Vice President, Advertisement Moderator: Akie Iriyama, Associate Professor, Waseda Business School |
| 14:30-15:00 | 30 min | Coffee Break |
| 15:00-16:30 | 90 min | Theme 3. Launching Successful New Products and Services in Digitally Connected World     IoT + Marketing Paul Yonamine, Country General Manager and President, IBM Japan Innovation Explosion: ?How The Chicago Innovation Awards Has Fueled Hi-Tech, Low-Tech, and No-Tech Growth. Thomas Kuczmarski, President and Founder of Kuczmarski Innovation; Senior Lecturer, Kellogg School of Management; Co-Founder of The Chicago Innovation Awards, and Author Innovation strategy and forecasting sales of really new products Glen Urban, Professor in Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chair of the MIT Center for Digital Business at the MIT Sloan School of Management Asia's Digital Moment and Micro-Moments Karim Temsamani, President, APAC Operations of Google Moderator: Michael Wade, Professor, IMD |
| 16:30-16:45 | 15 min | Short Break |
| 16:45-18:15 | 90 min | Theme 4. Diversity in Marketing    How Unilever Japan is effectively implementing marketing in diversified market Fulvio Guarneri, CEO of Unilever Japan Effectiveness of diversity in marketing in emerging markets Saad Andaleeb,?Vice Chancellor of BRAC University, Bangladesh Diversity Marketing Kaori Sasaki, CEO of ewoman Inc. How to promote Omni-Channel Strategy to diversified market. Fujiyo Ishiguro, Netyear Group Corporation President & CEO Moderator: Yoshimitsu Kaji, Chief Marketing Innovator, Accenture Japan |
| 18:15-18:30 | 15 min |
Announcement of Philip Kotler Business Program
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DAY 1 Interactive Sessions
| 16:45-18:15 | 90 min |
Interactive Session with Philip Kotler: “Confronting Capitalism”
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* Program and speakers are subject to change.
* Some presentations by Japanese speakers will be in Japanese. Simultaneous English translation will be available.
DAY 2
| 09:30-11:00 | 90 min | Theme 5. Comparing Competing Growth Strategies in Emerging Markets     China’s Problems and Prospects for Recovery Milton Kotler, CEO of Kotler Marketing, Expert on China, Mergers and Acquisitions, City Marketing, and Author Why India under Modi is Rich in Opportunity for Japanese Companies Walter Vieira, Indian Consultant, Expert on Marketing and Sales, Author of several books Secrets for Indonesia’s Takeoff into Growth: ?the WOW Way of Thinking. Hermawan Kartajaya, CEO of MarkPlus, Leading Indonesian Marketing Firm, Expert on Marketing Strategy, Author of several books The New Purpose of Unilever's Business Marijn Van Tiggelen,?Executive Vice President, Unilever North Asia Moderator: Marc Oliver, Marketing Professor, Luebeck University |
| 11:00-11:15 | 15 min | Short Break |
| 11:15-12:45 | 90 min | Theme 6. Moving to Corporate Social Responsibility as the Next Stage for Company Success    How We Manage to Retain Our Leadership in our Two Chosen Markets Tadahiro Yoshida, Chairman & CEO of YKK Japan Beyond Corporate Social Responsibility : Aligning Business and Society Raj Sisodia, Professor of Global Business at Babson College and Head of Conscious Capitalism Movement, and Author World Class Digital Marketing… the Path to a Digitally Integrated Organization Ira Kaufman, Entwine Digital CEO Nestlé CSV (Creating Shared Value) and our commitments Melanie C. Kohli, Corporate Affairs Group Head, Executive Officer of Nestlé Japan Moderator: Saad Andaleeb,?Vice Chancellor of BRAC University, Bangladesh |
| 12:45-13:45 | 60 min | Lunch |
| 13:45-15:15 | 90 min | Theme 7. New Developments in Marketing Management    New Ideas in Scientific Sales Management Andy Zoltners, CEO, ZS, and Professor Emeritus Kellogg School of Management, and Author of three books New Ideas in Winning Customer Loyalty and Advocacy Linden Brown, UNSW Australia Business School, Expert on measuring Customer Culture Marketing 3.0-From Bowling to Pinball ? Social Media Marketing in the form of Content Marketing as a lever to enhance customer relationships and brand loyalty Marc Oliver, Marketing Professor, Luebeck University Digital transformation of marketing Klaus Salminen,?CEO Stockholm Media House/VP Digital Commerce Electrolux Trustability - Suddenly Imperative Martha Rogers, Founder Emerita, Peppers & Rogers Group, & Adjunct Professor Fuqua Business School Moderator: Rob Wolcott, Professor of Innovation & Entrepreneurship at the Kellogg School of Management at Northwestern University, Head of the Kellogg Innovation Network |
| 15:15-15:45 | 30min | Coffee Break |
| 15:45-17:15 | 90 min | Theme 8. Strategies for Competing Effectively in 2015-2020    Where Marketing and Capitalism Needs to Go Philip Kotler, Distinguished Marketing Professor, Kellogg School of Management Hidden Champions ? The Vanguard of Globalia Hermann Simon, Major Business Consultant, Leading Expert on Niching and Pricing, and Author How to Synergistically Blend Traditional and Digital Media to Lift Market Share Don Schultz, Professor, Northwestern University, Expert on Competitive Marketing How to create value in IoT age Kohzoh Takaoka, CEO of Nestlé Japan, and Leading Marketing Strategist Moderator: Naoshi Takatsu,?Managing Partner (North East Asia), IMD |
DAY 2 Interactive Sessions
| 09:30-11:00 | 90 min | Interactive Session with Don Schultz: “Marketing Model in the 21st Century” Don Schultz, Professor, Northwestern University, Expert on Competitive Marketing |
| 13:45-15:15 | 90 min |
Interactive Session with Philip Kotler, Raj Sisodia, Ira Kaufman: “From 4Ps to 4C/4Ws”
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* Program and speakers are subject to change.
* Some presentations by Japanese speakers will be in Japanese. Simultaneous English translation will be available.