World Marketing Summit Tokyo 2019

Brought together by the ambition to achieve a better world through marketing, 11 distinguished speakers will meet to discuss marketing in relation to society and business. Building on the success of the previous five summits, the World Marketing Summit will be held again this year in Tokyo.

World Marketing Summit Tokyo 2019
〜 Value Creation Through Innovation 〜

Date October 9, 2019
Place Balle Salle Shiodome
B1F Shiodome – Hamarikyu Building, 8-21-1 Ginza, Chuo-ku Tokyo, 104-0061, Japan (5 minute walk from Toei Ooedo Line -Shiodome station)
Capacity 800 seats (Tickets will be sold on a first-come, first-served basis. Please book quickly.)
Registration Fee JPY 30,000 plus tax

World Marketing Summit was founded in 2011 by Professor Philip Kotler: the Father of Modern Marketing. As one of the most prestigious platforms for marketing professionals, World Marketing Summit aims at initiating global movements through marketing strategies that change human behavior leading to a positive impact on society for future generations. In our new world of innovation and disruption without precedents, 'What is the New Role of Marketing?'


Showcase your organization as a trend setter by implementing innovative marketing tools


1.Discover techniques on how to increase your market share and achieve better bottom-line results
2. Learn from world renowned marketing gurus who will help you make better decisions
3. Find out how your peers position their brands in today’s disruptive ecosystem
4. Gain an insight into how best you can deliver to your customers
5. Benefit by networking at one of Japan’s most prestigious marketing summits
6. Don’t miss the chance to personally interact with and learn from some of the greatest minds in Marketing!


Simultaneous interpretation (Japanese <-> English ) is provided.
TO APPLY or for further information, please email

10:00-10:05 00:05
  • Sadayoshi FujishigeSadayoshi Fujishige

Opening by Sadayoshi Fujishige, President, Japan Marketing Association and Executive Advisor, Lion Corporation

10:05-10:30 00:25
  • Philip Kotler

"What's next? The future of Business and Marketing"
Keynote by Philip Kotler, Professor Emeritus, Kellogg School of Management at Northwestern University

10:30-11:15 00:45
  • Shigetaka Komori

Shigetaka Komori, Chairman and Chief Executive Officer, Fujifilm Holding Corporation

11:15-11:35 00:20
  • Kohzoh Takaoka

Kohzoh Takaoka, Kohzoh Takaoka, Representative Director, President and CEO, Nestle Japan

11:35-12:15 00:40
  • Philip Kotler
  • Kohzoh Takaoka
  • Naoshi Takatsu

Discussion by Philip Kotler and Kohzoh Takaoka
Moderated by Naoshi Takatsu, Managing Partner, North East Asia, IMD

12:15-13:00 00:45 Lunch Break
13:00-13:30 00:30
  • Dominique Hanssens

Dominique Hanssens, Distinguished Research Professor of Marketing, UCLA Anderson Graduate School of Management

13:30–15:00 01:30
  • Dominique Hanssens
  • Miki Kanoh
  • Sadia Kibria
  • Yoshimitsu Kaji

Discussion by Dominique Hanssens, Miki Kanoh, Executive officer, Group Head of Corporate Affairs Group, Nestle Japan, Sadia Kibria, CEO, World Marketing Summit Group
Moderated by Yoshimitsu Kaji, Professor, Globis University

15:00-15:15 00:15 Break
15:15-15:55 00:40
  • David A. Aaker

David A. Aaker, Vice Chairman at Prophet

15:55-16:35 00:40
  • Tomoko Kawakami

Tomoko Kawakami, Professor, Waseda Business School

16:35-17:25 00:50
  • Philip Kotler
  • David A. Aaker
  • Tomoko Kawakami
  • Marc Oliver Opresnik

Discussion by Philip Kotler, David A. Aaker, Tomoko Kawakami
Moderated by Marc Oliver Opresnik, Professor, Lubeck University

17:25-17:30 00:05 Closing

* Program and speakers are subject to change.
* Some presentations by Japanese speakers will be in Japanese. Simultaneous English translation will be available.