World Marketing Summit Tokyo 2018

Brought together by the ambition to achieve a better world through marketing, 12 distinguished speakers will meet to discuss marketing in relation to society and business. Building on the success of the previous four summits, the World Marketing Summit will be held again this year in Tokyo.

World Marketing Summit Tokyo 2018
〜 Winning Over Disruptive Innovation 〜

Date October 30, 2018
Place Ebisu Garden Hall
1-13-2 Mita, Meguro-ku Tokyo, 153-0062, Japan (10 minutes walk from JR Ebisu station)
Capacity 700 seats (Tickets will be sold on a first-come, first-served basis. Please book quickly.)
Registration Fee JPY 30,000 plus tax

World Marketing Summit was founded in 2011 by Professor Philip Kotler: the Father of Modern Marketing. As one of the most prestigious platforms for marketing professionals, World Marketing Summit aims at initiating global movements through marketing strategies that change human behavior leading to a positive impact on society for future generations. In our new world of innovation and disruption without precedents, 'What is the New Role of Marketing?'


Showcase your organization as a trend setter by implementing innovative marketing tools


1. Discover techniques on how to increase your market share and achieve better bottom-line results
2. Learn from world renowned marketing gurus who will help you make better decisions
3. Find out how your peers position their brands in today’s disruptive ecosystem
4. Gain an insight into how best you can deliver to your customers
5. Benefit by networking at one of Japan’s most prestigious marketing summits
6. Don’t miss the chance to personally interact with and learn from some of the greatest minds in Marketing!


Simultaneous interpretation (Japanese <-> English ) is provided.
TO APPLY or for further information, please email

09:00-09:10 00:10 Opening
09:10-11:30 02:20

Keynote Session

09:10-09:30 00:20
  • Philip Kotler

Keynote by Prof. Philip Kotler, Northwestern University

09:30-10:20 00:50
  • Philip Kotler
  • Kohzoh Takaoka
  • Kevin Lane Keller
  • Ziv Carmon

Discussion by Prof. Kotler, Mr. Takaoka, Prof. Keller, Moderated by Prof. Ziv Carmon of INSEAD

10:20-10:55 00:35
  • Kohzoh Takaoka

Presentation by Mr. Kohzoh Takaoka, Representative Director, President and CEO, Nestle Japan

10:55-11:30 00:35
  • Kevin Lane Keller

Presentation by Prof. Kevin Lane Keller, Dartmouth University

11:30-12:30 01:00 Break
12:30-14:40 02:10

Future Business Session

12:30-13:00 00:30
  • Hiroshi Toyoshima

Presentation by Mr. Hiroshi Toyoshima, General Manager, Japan Product Planning Dept., Nissan Motors

13:00-13:30 00:30
  • Takao Yajima

Presentation by Mr. Takao Yajima, Director, Yanmar Co., Ltd.

13:30-14:00 00:30
  • Ziv Carmon

Presentation by Ziv Carmon, INSEAD

14:00-14:40 00:40
  • Hiroshi Toyoshima
  • Takao Yajima
  • Ziv Carmon
  • Yoshimitsu Kaji

Discussion by Mr. Toyoshima, Mr. Yajima, Prof. Carmon, Moderated by Mr. Yoshimitsu Kaji, Chief Marketing Innovator, Accenture

14:40-15:00 00:20 Break
15:00-15:15 00:15

Keynote Speech 2

  • SY Lau

Keynote by SY Lau, Senior Vice President, Tencent

15:15-17:55 02:40

The Main Theme Session

15:15-15:55 00:40
  • Tatsuyuki Negoro

Presentation by Prof. Tatsuyuki Negoro, Waseda Business School

15:55-16:35 00:40
  • Alexander Chernev

Presentation by Prof. Alexander Chernev, Northwestern University

16:35-17:15 00:40
  • Ira Kaufman

Presentation by Mr. Ira Kaufman, Entwine Digital

17:15-17:55 00:40
  • Tatsuyuki Negoro
  • Alexander Chernev
  • Ira Kaufman
  • Naoshi Takatsu

Discussion by Prof. Negoro, Prof. Chernev, Mr. Kaufman, Moderated by Mr. Naoshi Takatsu, Managing Partner, North East Asia, IMD

17:55-18:00 00:05 Closing

* Program and speakers are subject to change.
* Some presentations by Japanese speakers will be in Japanese. Simultaneous English translation will be available.