World Marketing Summit Japan 2016

Brought together by the ambition to achieve a better world through marketing, 30 distinguished speakers, including marketing experts from around the world, Japanese business leaders and educators, will meet to discuss marketing in relation to society and business. Building on the success of the previous two summits held in 2014 and 2015 and for the last time in Japan, the World Marketing Summit will be held again this year in Tokyo.

World Marketing Summit Japan 2016
〜 Marketing in Developed Markets 〜

Date October 11 – 12, 2016
Place Grand Prince Hotel New Takanawa International Convention Center, Pamir 3F (North)
3-13-1 Takanawa, Minato-ku Tokyo, 108-8612, Japan (5 minutes walk from JR Shinagawa station)
Capacity 1,000 seats (Tickets will be sold on a first-come, first-served basis. Please book quickly.)
Cost US$800.00
Description Building on the knowledge and know-how of Professor Phillip Kotler, the father of modern marketing, an international group of marketing all-stars will be brought together again, aspiring to make a better world through marketing.

As last year, when the World Marketing Summit was held in Tokyo with more than 30 speakers and approximately 2,100 attendees over 2 days, this year’s summit represents a major event in the world of Marketing.

From overseas, in addition to Professor Kotler we welcome 20 speakers from business, government and academia including Xavier Lopez, the founder of Kidzania, and Larry Light, the ex CMO of McDonald’s. From Japan, we have invited renowned business leaders who believe in the power of marketing and innovation to make a positive change, including speakers from Nestlé, LINE, Airbnb, and Accenture as well as upcoming companies with new business models like Spacemarket.

Within the main theme of Marketing in Developed Markets, sessions will focus on Social Media, Innovation and New Business models, Marketing as a career and the trend towards assigning CMOs in Japanese companies.

Presentations and discussions over the two days are aimed at building a new sense of dynamism by sharing information and new trends to help companies remain competitive in the global landscape.

Don’t miss the chance to personally interact with and learn from some of the greatest minds in Marketing!

Simultaneous interpretation (Japanese <-> English ) and lunch (bento) is provided.

To apply or for further information, please email


09:30-10:30 1:00 Opening Remarks
Keynote by Philip Kotler (Distinguished Professor: Kellogg School of Management )
Keynote by Kozoh Takaoka (President & CEO: Nestle Japan Ltd )
10:30-12:00 1:30 Theme 1: The Age of Digital & Social Media

Shintaro Tabata Dato Ibrahim Ahmad V. Kumar Russell Belk Rob Wolcott

Marketing in the Age of “Information Democratization”
 Shintaro Tabata (Senior Vice President, Head of Corporate Sales: Line Corporation)
Engagement Marketing
 Dato Ibrahim Ahmad (Director General: MARA Malaysia)
Brand and Customer Insights from Social and Digital Media Marketing
 V. Kumar (Distinguished Chair Professor of Marketing: Georgia State University)
Robots, Cyborgs, and Future Challenges for Digital Marketing and Consumer Research.
 Russell Belk (Kraft Foods Canada Chair in Marketing / York University Distinguished Research Professor)

 Rob Wolcott (Co-founder: Kellogg Innovation Network “KIN”)

12:00-13:00 1:00 Lunch
13:00-14:30 1:30 Theme 2: Creating and Selling Value

Malcolm McDonald James Anderson Salvador Lopez Dominique Turpin

Creating and Selling Value
 Malcolm McDonald (Emeritus Professor: Cranfield University)
Muddling Through on Customer Value in Business Markets
 James Anderson (Professor: Northwestern University)
 Salvador Lopez (Professor at ESADE Business School, Barcelona, Spain)

 Dominique Turpin (President: IMD)

14:30-15:00 0:30 Coffee Break
15:00-16:30 1:30 Theme 3: Engagement/Experiential Marketing

Xavier Lopez Yasuyuki Tanabe Junichiro Kurokawa V. Kumar Yoshimitsu Kaji

The Power of Play
 Xavier Lopez (President & Founder: KidZania)
The experience of Belonging
 Yasuyuki Tanabe (Country Manager: Airbnb Japan)
What is expected to “Marketing” to deliver delightful Customer Experience – From ”Marketing” to “Business Transformation”
 Junichiro Kurokawa (Managing Director, Accenture Interactive Lead, Accenture Digital, Accenture Japan)
Engagement: A New Source of Competitive Advantage
 V. Kumar (Distinguished Chair Professor of Marketing: Georgia State University)

 Yoshimitsu Kaji (Director of Marketing & Communications: Accenture)

16:30-16:45 0:15 Break
16:45-18:15 1:30 Theme 4: Data Driven Marketing

Moran Cerf David Reibstein Dominique Hanssens Marc-Oliver Opresnik

Using the brain in marketing
 Moran Cerf (Professor: Kellogg School of Management)
Nation Branding
 David Reibstein (Professor of Marketing: Wharton University)
Marketing Impact in the Digital Age
 Dominique Hanssens (Distinguished Professor: UCLA Anderson Graduate School of Management)

 Marc-Oliver Opresnik (Marketing Professor: Luebeck University)



9:30-11:00 1:30 Theme 5: Marketing in Developed Markets

Philip Kotler Kozoh Takaoka Larry Light Dominique Turpin

Turning Marketing Challenges into Marketing Opportunities
 Philip Kotler (Distinguished Professor: Kellogg School of Management )
Modern Marketing in the 21st century
 Kozoh Takaoka (President & CEO: Nestle Japan Ltd )
It Is All About Brand Value – A New Perspective
 Larry Light (CEO: Arcature Inc./ Ex Global CMO of McDonalds)

 Dominique Turpin (President: IMD)

11:00-11:15 0:15 Break
11:20-12:35 1:15 Theme 6: The CMO in Japan

Daisuke Otobe Masahiro Moro Masafumi Ishibashi Motohiro Ando

 Daisuke Otobe (Chief Marketing Officer: Shiseido Japan Co., Ltd.)
 Masahiro Moro (Senior Managing Executive Officer: Mazda Motor Corporation)
 Masafumi Ishibashi (Chief Marketing Officer: Nestle Japan)

 Motohiro Ando (General Manager: Hakuhodo Inc.)

12:30-13:30 1:00 Lunch
13:30-14:45 1:15 Theme 7: Career and Marketing

Akie Iriyama Tetsuhito Soyama Yuki Hiro Akira Sakai

 Akie Iriyama (Associate Professor: Waseda University)
 Tetsuhito Soyama (Director of Human Resources: Cyber Agent, Inc.)
 Yuki Hiro (Founder: NPO Nimaimeno Meishi)

 Akira Sakai (Executive Director, Human Resource Department Career Development Advisor: Dentsu Diversity lab)

14:45-15:15 0:30 Coffee Break
15:15-16:45 1:30 Theme 8: Innovation and New Business Models

Ahsan Iqbal Julie Henessey Daisuke Shigematsu Rob Wolcott

Marketing an essential tool for Public Policy
 Ahsan Iqbal (Minister for Planning, Development and Reform: Pakistan Govt.)
What is new in Tracking Brands
 Julie Henessey (Clinical Professor of Marketing: Kellogg School of Management )
Millennial Shock: The Rise Of The Sharing Economy
 Daisuke Shigematsu (CEO SpaceMarket, Inc.)
Growth Strategy in a World of Volatile Change
 Rob Wolcott (Clinical Professor of Innovation & Entrepeneurship: Kellogg School of Management)

 Rob Wolcott (Clinical Professor of Innovation & Entrepeneurship: Kellogg School of Management)

16:45-17:00 0:15 Break
17:00-18:30 1:30 Theme 9: Marketing Sustainability

Istvan Kapitani Gregor Forbes Tadahiro Yoshida Marc-Oliver Opresnik

Sustainable Marketing, the Shell V-Power story.
 Istvan Kapitani (Executive Vice President, Retail: Royal Dutch Shell)
Learning Changes Everything
 Gregor Forbes (Managing Director, Pearson PLC)
The Challenge: Manufacturing to Contribute to a Happier Society
 Tadahiro Yoshida (Chairman & Chief Executive Officer: YKK Corporation & YKK AP Corporation)

 Marc-Oliver Opresnik (Marketing Professor: Luebeck University)

18:30-18:45 0:15 Closing Speech: Philip Kotler (Distinguished Professor: Kellogg School of Management )

* Program and speakers are subject to change.
* Some presentations by Japanese speakers will be in Japanese. Simultaneous English translation will be available.